By: Kristin Clements-Effner, MSW Training Coordinator/Cofounder
We all have that list of things we want to do in our life, whether you have a special notebook you keep it in or a mental checklist. One of the things that I have always wanted to do is participate in a flash mob. I don’t know what it is about a flash mob that speaks to me, but there is something about a group of people working together who don’t know each other to do something fun and outside the norm.
I don’t know if any of you have heard of the new take on flash mob called a cash mob. The concept is that a large group of people flood a local business to show their support and spend some of their cash. The hope is that is will create lasting customers and a growing local business sector in our communities. Social media is often the selected form of marketing and connection for the event and brings a group of strangers together to join their dollars to demonstrate a support for local entrepreneurs. I think this concept is brilliant as it builds on a current fad (flash mob), but is focusing on how to make our communities a better place.
It also takes social media to a new level by connecting those who “like” certain businesses or cash mob sites online into a relationship with each other by facilitating an in person experience that focuses on the businesses, but connecting supporters socially. It also provides an opportunity for the business owner to connect personally with individuals who support their business or will be supporters after the event.
So I will continue to dream about my one day flash mob experience, but hope that this new craze of cash mobs comes to a business near you. This is one trend that I hopes sticks and gets people in the game of supporting local business and the people behind the product.