Anytime we meet up with a friend the topic often comes around to the topic of WORK. We either give rave reviews of how much we love our job and how excited we are about the new project or we go on and on about how we don’t know if we can take another day of the drudgery or overbearing boss. What would you say about your work? What type of review would your employees give your organization?
The answer to these questions is often debated regarding employee retention or meeting program outcomes; however, we often don’t link how the answers to these questions impact the ability of our organizations to engage the wider community. Believe it or not, your staff is the first key to getting new donors at the table or recruiting those 30 volunteers for the mentoring program. Staff should be viewed not only workers for their specific program, but also PR staff for your organization.
A recent survey that we conducted said that individuals find where they are going to get involved most often from family and friends. Employees who love their job are going to sing your organization praises and family and friends will be interested in what you do and how they can be a part of your dynamic work. On the flip side, employees who don’t like their job are probably more vocal about their disdain for the organization and in turn their family and friends wouldn’t dare volunteer or donate to your organization.
Don’t underestimate the power that your employees hold in helping you recruit and engage community members into the opportunities within your organization. They should personify your mission and you should provide them with the tools to be your biggest fans and PR for upcoming campaigns and volunteer projects. So, next time you are at the water cooler listen carefully because you might just have the answer to why your recent volunteer recruitment drive exceeded expectations or why your annual campaign fell a little short.