Written by: Melissa Noyes
As a Millennial, I’m used to A LOT of advertising being targeted to my age group and demographic–usually portraying Millennials as hip, cool, and socially engaged (and older generations as well, not). I was pleasantly surprised to see the generational spin presented by Toyota in their new string of Venza commercials.
These commercials got me thinking about the authenticity of relationships had by young people. It’s true that young people spend a lot of time on social media and that it’s become a part of our “normal” social interaction. However, I think it’s important for us to not get so involved in our social, online lives that we forget about creating real relationships. Knowing a lot about someone via their Facebook posts or occasionally commenting on a status might be part of a relationship, but it’s not the whole thing. Kristin recently had a conversation with a friend who was having trouble getting her classmates to come to their 1o year class reunion–partly because everyone already felt “connected” via Facebook. The question we have to ask ourselves is how authentic these connections really are.
Now, in defense of my generation–I don’t think we’re all like the girl in the commercial. Obviously Toyota is taking qualities of young people to the extreme to make a point. We don’t all judge our social standing by the amount of friends we have on Facebook. I think we do value face-to-face interaction and real relationships. It’s more about making sure we don’t get so absorbed in social media that we forget to really live.
So thank you, Toyota, for allowing me to laugh at myself (and my generation) and to reflect on what it really means to get out there and embrace life.