By: Kristin Clements-Effner, MSW
All the rave in recent years in the nonprofit world has been focused on how to get young professionals (YP’s) involved as volunteers, donors, etc. With good reason, organizations want to tap into the skills and talents of this group to continue their missions. However, with the hyperfocus on YP’s, volunteer recruitment and philanthropic efforts have alienated a large number of individuals that don’t fit the young professional mold. What about stay at home moms? What about the factory worker? What about the waitress at your local restaurant?
I would argue that nonprofit organizations (and quite frankly our community) is suffering by not tapping into the passions and skills of all of our citizenry. I know it is difficult coming up with strategies to attract all of these groups to engagement opportunities. Nonprofits have limited time and resources; however, it is time to think outside of the box to reach some of these often excluded groups to really tackle the issues that our city faces. Stay tuned as I highlight some of the creative things organizations can do to make more inclusive opportunities for all.