Happy Spring! I’m back from 1o days in the Caribbean…refreshed and ready to continue on the journey that is Catalyst!
I came across an article on philanthropy.com this morning that gives a brief overview of the importance of boosting SEO. I want to share this article with you–and give a little more info on what exactly SEO is and what it can do for your organization. If you have a 3rd party web developer/designer, this has probably been built in to your website, but it’s still important to be aware of SEO. For smaller nonprofits who do a lot of their own web development/design (like us), it’s especially crucial to know what you’re doing.
SEO stands for Search Engine Optimization. Basically, it’s “street cred” on the internet. Having solid SEO means that your organization will be highly ranked on search engines when someone does a key word search. You want to be on that first page of hits on Google (or whatever search engine you are using) so that there is more traffic to your website. This increases your web presence and your credibility as an expert.
Being present on Facebook and Twitter doesn’t boost your SEO. So what does? It’s important that you utilize key words on your website. Strategically think about the key words that people would use when searching for your type of organization, then use those words. Use them in basic text and also in your page headers.
Another way to boost SEO is through inbound links. This means that other well-ranked sites provide links (or point) to your website. The key here (especially for nonprofits) is to create solid relationships with other organizations that are doing similar good work. These types of relationships can be mutually beneficial–you’re boosting both organization’s SEO’s and also expanding the breadth and depth of your networks. Google bases a lot the ranking of your site on the number of inbound links to your website, and on the authority of the site linking to you.
This is a super brief overview of SEO. A great resource that I’ve found is the book “Inbound Marketing: Get Found Using Google, Social Media, and Blogs” by Brian Halligan and Dharmesh Shah. There’s a lot of good content in the book (you can pretty much ignore the frequent plugs for their consulting services) and it’s easy to follow and understand. They also explain how search engines work in a way that even the most un-savvy internet user can understand. It’s worth the 10 bucks on Amazon.