Value of Social Media: Moving Past Just Numbers

Written By: Kristin Clements-Effner, MSW Cofounder/Training Coordinator

While Melissa soaks up the rays on her cruise, I am the stand in blogger for social media.  If anyone knows me, I am definitely not a social media guru and am learning like many others how to tweet, use Facebook effectively, and navigate the ever-changing plethora of social media tools. 

One question we get all the time from nonprofits is, How do we measure effectiveness?  In a world where numbers count and we have to show the value of everything we do, this is a very valid question as we use valuable time to navigate the world of social media to benefit our missions.  Here is a link with a podcast that has some valuable info on measuring your use of social media:

It is your lucky day because Catalyst is also hosting Social Media 201 on April 1st from 9-11am at the English Foundation Building to discuss how to measure effectiveness and create a strategy to meet your goals.  Starring our very own board member: Kirsten Eamon-Shine.  RSVP today to reserve your spot:


About catalystxchange

Catalyst X-Change, Inc. is a 501c3 serving the greater Indianapolis area. Catalyst was founded by two Millennials (Kristin Clements-Effner and Melissa Noyes) with a passion and a vision for world change. We believe that significant and positive change can happen when individuals come together and match their passions with tangible actions. Our mission is to advance community through meaningful action.
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