While Melissa soaks up the rays on her cruise, I am the stand in blogger for social media. If anyone knows me, I am definitely not a social media guru and am learning like many others how to tweet, use Facebook effectively, and navigate the ever-changing plethora of social media tools.
One question we get all the time from nonprofits is, How do we measure effectiveness? In a world where numbers count and we have to show the value of everything we do, this is a very valid question as we use valuable time to navigate the world of social media to benefit our missions. Here is a link with a podcast that has some valuable info on measuring your use of social media: http://philanthropy.com/article/Measuring-the-Real-Value-of/124272/
It is your lucky day because Catalyst is also hosting Social Media 201 on April 1st from 9-11am at the English Foundation Building to discuss how to measure effectiveness and create a strategy to meet your goals. Starring our very own board member: Kirsten Eamon-Shine. RSVP today to reserve your spot: Kristin@catalystxchange.org