Catalyst held the first training in our Spring Series yesterday. Social Media 102 was a success–great audience and a fantastic panel of local “experts” who are doing a great job using social media to boost their nonprofits’ marketing plan (I use the term expert loosely as I’m not sure anyone can ever be an expert when it comes to the ever-changing world of social media). Needless to say, our panelists are doing some amazing things to spread the mission of their nonprofits in Indianapolis and to help nonprofits develop solid social media plans. For more info check out www.kibi.org, www.dadsinc.org, www.spiritandplace.org, www.secondhelpings.org, and www.blastmedia.com.
For those of you unable to attend, lots of valuable info came out of the training. The panel stressed the importance of creating a social media plan, creating measurable goals, and discussed ways to measure your success. They talked about the value of giving your plan time to grow and how to attract quality followers. Most importantly; I think, the panel discussed how social media is a great fit for nonprofit organizations. It provides a way to spread the word about the mission and vision of your organization. It allows nonprofits to engage employees, volunteers, donors, and consumers in the conversation about what the organization is doing and learn what constituents care about. It’s also a great way to spread the word about events and can be a creative way to attract donors (especially for in-kind donations). We loved this opportunity for nonprofits to learn from other nonprofits!
Continuing on the idea of learning from each other, I came across this blog from Idealware this morning that provides case studies of successful social media marketing plans. I think that this type of information is invaluable and I encourage you to take a look at these case studies to see what strategies can apply to your organization.