I came across a blog this morning that speaks to the essence of social media usage in the workplace–and speaks to some generational differences in the perception of social media as well (and it’s funny).
Read Pat Kent’s blog here.
When you’re thinking about establishing a social media presence for your organization (or thinking about beefing up your current presence), two things hold true.
1. You can’t be everywhere. It’s really crucial that you create a plan and a strategy for your social media usage. Who’s your audience? What’s your value? How do you want to interact? Basically, WHY are you using social media? After you’ve come up with your plan, THEN pick your sites.
2. Building a presence online takes time. Build that in to your plan. Gone are the days of thousands of people following you in a week. Users have tons of options now, so you have to provide something worthwhile for them. Chances are, if you give your social media plan the time it needs to grow, you’ll end up reaching more people in much more meaningful ways.
Social media is all about including your audience in the conversation about the work your organization is doing. You are allowing them a way to feel connected to your mission and your vision, and to actively support those values. Especially with younger generations, this is the key to attracting them as donors, volunteers, board members, and even as employees. This means more donations, more committed volunteers, and employees that stick around for more than 6 months. That’s why social media matters. And you can’t afford to pass up the benefits that social media can bring to your organization.
Want more info? Attend our Spring Training Series at the English Foundation Building in Indianapolis. First up, Social Media 102 on March 7 at 9:00 a.m. Hear from a panel of local experts about their social media journey and what’s working for them.