Good Monday morning, world changers! It’s a fantastic Monday–it’s stopped snowing and the Green Bay Packers are Super Bowl champions. (For all you Packer fans, click here for some Packer awesome-ness.)
In the past couple weeks, I’ve been exploring nonprofits and the use of social media–focusing mainly on the “how-to’s” . It occurred to me; however, that it is just as important to figure out the “why’s” of using social media in your nonprofit. Understanding why social media matters can help you to create a comprehensive strategy for effectively utilizing these tools.
I ran across a blog today that provides some excellent info on making sure your social media strategy is on-target. Check it out here.