One of the best ways to start gathering followers to your social media presence is to really engage your followers–through conversations, the sharing of relevent information, and (gasp!) even through entertainment.
Your fans have started following you for various reasons–some might like your mission or feel somehow connected to certain aspects of your work; others may be in similar nonprofits and are looking to make a connection and network with you (and let’s be honest–they might already be your friends in the real world).
These first contacts can be some of your most important and influential in spreading the word about your nonprofit. Therefore, it is imperative that you take steps to fully engage them on your chosen social media outlets in order to keep them interested, informed, and exited about your work.
Here’s a great blog by Jay Dolan about how to start the conversation: